Welcome to the democratisation of coach training

I'm Tony Latimer and my mission Is to help create the pool of masterful coaches that the world so desperately needs. Simplicity of Mastery is for any credentialed coach who wants to take their skills and their clients' results, to the next level.

For the price of a "one off" level 3 course you could be a member of Simplicity of Mastery for 6 years. Constantly enhancing your skills and thriving in our community, through a unique combination of asynchronous self-study and live interaction with a group of peers and senior coaches, led by me, Tony Latimer, an ICF certified master coach since 2008 with 25 years real world experience coaching C suite corporate leaders. You too can learn to operate at that level.

Three Levels to choose from

Understanding unique learning needs, time availability, and budget constraints, I offer two levels of Simplicity of Mastery as a gradual and cost effective guided learning approach; plus an option for those of you who are imminently seeking to get your skills to MCC standard and are in a hurry. Whether you're a PCC needing an immersive experience to get to MCC, or an ACC seeking a foundational framework for mastering coaching skills, there's an option for you. A modest monthly fee that you can cancel at any time ensures that high-quality learning is accessible to everyone, especially in low-cost economies.

Both planned learning options, Full Contact and Foundations,  provide live interaction sessions with me and recordings for self-study. You have immediate access to self study content through recorded Demos, Chapter Lectures and Tutorials AND a structured leaning and application path that will cover about 18 months; enabling you to absorb learning and apply it with an average of one hour per week focused on your development.

All Access is for those of you very near to doing your MCC exam and needing to up your skills, or just simply prefer a self directed pace of learning.

Simplicity of Mastery - Full Contact

Audience: This option is for PCC credentialed coaches who a serious about getting the MCC credential, and seeking a fully immersive experience with direct dialogue, constant support and asynchronous learning.

What you get:

• Planned gradual learning
• Advanced Energy Coaching Training
• 4 Bi-weekly live Tutorials
• 41 video lectures
• Constant implementation guidance and review
• 13 bonus coaching demos and recorded lectures to Coach Association chapters worldwide
• 12 CCE assessments based on real live coaching demonstrations
• Downloadable demo transcripts and analysis forms
• Four 90 minute live tutorials for interaction with me every month
• Recordings of the tutorials for self-study
• FREE access to TonyLatimer.ai, a tool valued at $85 per month for on-demand leadership learning

How it helps you: 

• Mastery and Beyond: Learn to bring the power of energy into your coaching to reach the highest levels of mastery.
• Client Results & Satisfaction: Move beyond surface-level coaching to achieve profound, impactful sessions.
• Professional Growth: Command higher fees and attract high-caliber clients with your advanced skills.
• Community & Networking: Join a respected community of professionals, including MCCs, for networking and support.
• Structured Development Path: Follow clear milestones and structured development paths to advance your coaching competencies to meet the rigorous MCC standards
• Executive Coaching Frameworks: Learn Tony's unique Profitable Leadership® frameworks for coaching corporate clients
• Mentor Coaching Access: Get access to exclusive MCC mentor coaching sessions (additional fees apply)
• 20 ICF CCE credits on completion.

Pricing and Value
Full Contact is only $125 per month, providing years of support at a fraction of the cost of traditional Level 3 programs. This version goes beyond basic MCC standards, teaching “quantum coaching” energy level skills.

Live Tutorials:  Alternate weeks, on Friday, two 90 minute deep dive sessions on the learning, developing your energy coaching ability and guided coaching practice.
USA/EMEA:   10:00 AM Eastern Time (USA)
EMEA/APAC: 11:00 AM UTC/GMT

FREE access to TonyLatimer.ai An amazing ai tool valued at $85 per month for on-demand leadership learning. Answer all those questions your clients raise in their coaching.

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Simplicity of Mastery - Foundations

Audience: This version is specifically created for inclusion of people in low-cost economies who would benefit from adding coaching skills to their work but find traditional training costs prohibitive. It is also ideal for less experienced coaches who wish to up their game and their client results but are not yet looking for MCC credentials.

What you get: 

• Planned gradual learning
• Monthly live Tutorial
• Bring MCC level mastery into your coaching
• 41 video lectures
• Constant implementation guidance and review
• 13 bonus coaching demos and recorded lectures to Coach Association chapters worldwide
• 12 CCE assessments based on real live coaching demonstrations
• Downloadable demo transcripts and analysis forms
• Monthly live tutorials for interaction with me
• Recordings of the tutorials for self-study
• FREE access to TonyLatimer.ai, a tool valued at $85 per month for on-demand leadership learning

How it helps you: 

• Eliminate Self-Doubt: Gain confidence as you discover the simplicity of mastery.
• Gain Confidence: Build your credibility through advanced coaching techniques.
• Client Results & Satisfaction: Move beyond surface-level coaching to achieve profound, impactful sessions.
• Professional Growth: Command higher fees and attract high-caliber clients with your advanced skills.
• Community & Networking: Join a respected community of professionals for networking and support.
• Structured Development Path: Follow clear milestones and structured development paths to advance your coaching competencies.

• Executive Coaching Frameworks: Learn Tony's unique Profitable Leadership® frameworks for coaching corporate clients
• 20 ICF CCE credits on completion.

Pricing and Value
Foundations is only $45 per month, offering a fully supported learning process from a coach who has spent 25 years coaching senior corporate executives; plus immediate access to the entire library of recorded tutorials for self study.

Live Monthly Tutorials: Every month, on a Thursday, you can join me for a 60 minute deep dive to answer all your questions as you learn and apply new skills with your clients.
Foundations supports low cost economies in Africa and Asia
Tutorial Timing: 11:30AM UTC/GMT

FREE access to TonyLatimer.ai An amazing ai tool valued at $85 per month for on-demand leadership learning. Answer all those questions your clients raise in their coaching.

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What you learn:

COACHING AT THE SPEED OF THOUGHT
Subconscious connection takes your communication skills to a deeper level, learning to listen from your subconscious, and to take your coaching client into their subconscious; allowing you to coach at the speed of thought.

COACHING WITHOUT MODELS
ICF says ". . if the coach cannot move beyond prepared questions, structures and models, they will never be awarded mastery . .". Simplicity of mastery will teach you how to find your perfect coaching style, not emulating the rigid models of someone else.

THE FLOW OF MASTERY
Mastery in coaching is a fully present, connected and in the moment experience. I'm going to show you how to work in the four dimensions of coaching to understand the flow and directions; and how to make the coaching move energetically even when you don't know what's actually happening.

PROFITABLE LEADERSHIP^®
Profitable Leadership is a set of frameworks that help leaders identify where their time is spent and what changes they need to make. Then you, as their coach, can help them with how to make those changes. I will teach you these frameworks and how to use them in coaching your clients. Regardless of whether you're a life coach, a business coach, or an executive coach, they will be applicable to all areas of your clients' life. You'll be able to help them discover how to get more clarity on where they are now, where they want to be, and how to get there.

UNDERSTANDING MASTERY
An exploration of the core competencies; what is expected to be demonstrated at MCC level; and how this builds on, and differs from, the PCC markers.

ENERGETIC PRESENCE
Coaching is a little bit like getting your black belt in martial arts. You can just get over the bar, or you can progress further on the path to a deeper level of mastery. This is the path that utilises energetic connection. Everything in the universe is made up of energy. You are energy in one form, I'm energy in another form, and the space between us is energy. All matter is energy, it's all connected. In Full Contact and All Access, you will learn how to make those connections, how to feel those connections and how to use it in your coaching.

Which level is right for me?

There is no hard and fast answer, so let me offer a few guidelines based on my experience and my intention for the programmes.

FULL CONTACT
If you are a PCC coach and got your credential at least one year ago, you should definitely be in the Full Contact programme.

The coaching hours practice requirement is a big jump from PCC too MCC because the skill jump is equally big. You don't learn to make that shift through a few hours of mentor coaching. The gradual pace of learning and reflective application require a commitment of, on average, one hour a week; and will take 18 months to complete. At the same time, you get immediate access to over 200 hours of Tutorial recordings, so you can dive in to all the learning as you wish, whilst still being guided on a weekly basis.

The single biggest reason that so many coaches have to take the MCC exam multiple times is because they have spent years practising coaching at a PCC level, forming habits that are hard to break.

Mastery in coaching is like martial arts. You can get "over the bar" and gain an MCC credential in the same way you can get to Black Belt. Learn and practice the basics until they are second nature.

Then you can start to work on your advanced levels; the higher dans. The level of mastery you achieve is dependant on the degree to which you can bring the use of energy into your coaching.

We also have MCC coaches here who have come to learn the energy practices to take their mastery to a higher level.

You will work on this every month in the Tutorials in Full Contact.

ALL ACCESS
Is for the PCC in a hurry, or for those who simply prefer to learn at their own pace. You get the dual benefit of access to all content immediately for an upfront one-time fee, PLUS lifetime attendance at our advanced tutorials.

FOUNDATIONS
The intention of Foundations is to support coaches in lower cost economies or those for whom MCC credentials are a long way off, or not an intention, yet you do want to bring the power of mastery into your coaching work. Maybe just adding to your skills as a manager or leader of people.
My mission is to bring the power of coaching as a way of interacting with others to everywhere in the world that will benefit.

There are many low cost economies where learning coaching skills is an expensive, elite activity. I want to support learners at all levels; so the Foundations option ensures no one is left behind.  

Come and join me. There's no long term commitment. 

Choose the level that works best for you; Stay as long as you like; and for as long as you're finding it helpful.

Please note that ICF requirements for asynchronous learning are very stringent. The 20 hours CCE credits for this program are only awarded on completion of all the CCE Learning Assessment activities.

CCE credit for Tutorials is awarded only for live attendance.

To your coaching success

Tony

Tony Latimer, MCC BCC