Simplicity of Mastery™
Mastery-level coach development with Tony Latimer.
ICF MCC since 2008 - One of the first examined MCCs globally
Designed for credentialed coaches with an active practice, by a coach who maintains an active practice.
Choose your path
Simplicity of Mastery can be experienced in two ways.
The body of work is the same; the difference is the structure and pace of how you learn it.
Professional Membership
Ongoing mastery development with multiple live tutorials per month. Cancel anytime.
Best for: credentialed coaches with an active practice who want to deepen their mastery over time.
Professional Membership gives you access to the full Simplicity of Mastery learning programme, including the online training materials, live tutorials each month, and the opportunity to apply the work with real clients.
Coaches join from ICF, EMCC and other recognised credentialing bodies to develop the listening, thinking and energy capabilities that take coaching beyond the MCC credential.
Level 3 Cohort Programme
Structured training with observed coaching, mentor support and detailed feedback.
Best for: PCC coaches with an active practice who expect to apply for MCC within 18 months.
The Level 3 Cohort is a structured four-month programme aligned with ICF Level 3 requirements. You receive observed coaching, detailed feedback and six months of Professional Membership tutorial participation to support implementation and preparation for the MCC assessment.
Applicants must be current PCC credential holders to use the training hours for an MCC application.
What you learn:
The Simplicity of Mastery™ programme brings together a set of principles and practices that develop mastery-level coaching capability in real client conversations.
COACHING AT THE SPEED OF THOUGHT
Subconscious connection takes your communication skills to a deeper level. You learn to listen from your subconscious, and to take your client into their subconscious, allowing a subconscious-to-subconscious connection to emerge. From this place, coaching happens at the speed of thought.
COACHING WITHOUT MODELS
ICF says ". . if the coach cannot move beyond prepared questions, structures and models, they will never be awarded mastery . .". Simplicity of Mastery™ will teach you how to find your perfect coaching style, not emulating the rigid models of someone else.
THE FLOW OF MASTERY
Mastery in coaching is a fully present, connected and in the moment experience. You will learn how to work in the four dimensions of coaching to understand the flow and directions; and how to make the coaching move energetically even when you don't know what's actually happening.
PROFITABLE LEADERSHIP®
Profitable Leadership is a set of frameworks that help leaders identify where their time is spent and what changes they need to make. Then you, as their coach, can help them with how to make those changes. You will learn these frameworks and how to apply them in coaching your clients. Regardless of whether you're a life coach, a business coach, or an executive coach, they will be applicable to all areas of your clients' life. You'll be able to help them discover how to get more clarity on where they are now, where they want to be, and how to get there.
UNDERSTANDING MASTERY
An exploration of the core competencies; what is expected to be demonstrated at MCC level; and how this builds on, and differs from, the PCC markers.
ENERGETIC PRESENCE
Coaching is like getting your black belt in martial arts. You can just get over the bar, or you can progress further on the path to a deeper level of mastery. This is the path that utilises energetic connection. Everything in the universe is made up of energy. You are energy in one form, I'm energy in another form, and the space between us is energy. All matter is energy, it's all connected. In Simplicity of Mastery™ you will learn how to make those connections, how to feel those connections and how to use them in your coaching.
THE THREE LAWS OF COACHING™
Underlying this work is Tony Latimer's Three Laws of Coaching™. A simple set of principles that define what coaching as a mode of communication actually is. Inspired by the clarity of Isaac Asimov's Three Laws of Robotics, they provide a universal reference point for coaching communication and how it differs from other forms of conversation, including managing, advising, mentoring or teaching.
You will learn how to use the Three Laws of Coaching™ as a clear reference point for understanding and evaluating coaching conversations, ensuring everything you do remains fully centred on the client and the outcome they need to achieve.
How the Learning Works
The Simplicity of Mastery programme combines structured learning with real-world coaching practise and direct feedback. The aim is not to just study coaching in theory, but to develop mastery in the moment of real coaching conversations and evolve your own unique style of mastery.
ONLINE LEARNING MATERIALS
The programme includes structured online learning materials for self-study that introduce the principles and frameworks behind mastery-level coaching. These materials provide the intellectual foundation for the work, allowing you to explore the ideas in your own time and return to them as your skill deepens.
REAL CLIENT APPLICATION
Everything you learn is applied with your own coaching clients. This ensures that the work never becomes theoretical or academic. Each concept is tested in real coaching conversations, allowing you to see directly how it affects the quality and depth of your coaching.
LIVE TUTORIALS
Regular live tutorials provide the opportunity to explore the work in practice. Coaches bring real client situations and questions from their client work, and we explore them together; taking a deep dive into the learning and its application, developing your energetic coaching capability, and undertake guided coaching practice.
OBSERVATION AND FEEDBACK
Mastery develops through application and reflection. This happens live in professional membership tutorials, and in the Level 3 cohort includes observed coaching and detailed feedback on your coaching conversations, helping you refine your skill and prepare for the MCC assessment.
A COMMUNITY OF SERIOUS COACHES
You will be learning alongside other credentialed coaches who are actively working with clients and committed to developing their mastery. The shared exploration of real coaching situations creates an environment that is both supportive and intellectually demanding.
Programme Structure
Both pathways work through the same Simplicity of Mastery body of learning. The difference lies in the structure, intensity and level of feedback.
Professional Membership
- Ongoing mastery development
- Simplicity of Mastery online learning programme
- Multiple live tutorials each month
- Access to recording library of all tutorials
- Apply and review the work with your own clients
- Ongoing development of energetic coaching capability
- Access to TonyLatimer.ai
- Learn with a community of credentialed coaches
- Suspend or cancel anytime
Level 3 Cohort Programme
- Structured four-month MCC pathway
- Simplicity of Mastery online learning programme
- Six months access to live membership tutorials
- Apply and review the work with your own clients
- Development of energetic coaching capability
- Observed coaching and detailed feedback.
- 7 hours group mentor coaching
- 3 hours individual mentor coaching
- Small cohort of serious practitioner coaches
What does the world's top MCC Mentor Coach say
Fran Fisher, MCC is one of the pioneers of modern professional coaching, a founding member of the International Coach Federation Board, and a mentor to generations of MCC-level coaches.
Fran Fisher MCC explains what distinguishes Tony's coaching work.
Founding Member, ICF Global Board
International Mentor Coach, Mentor Trainer
What our member coaches say
Choose the path that fits your coaching development.
Not sure which path is right for you?
If you would like to talk through your situation and whether the Simplicity of Mastery work is the right next step for you, you're welcome to schedule a short conversation with Tony.
Many coaches find a brief discussion helpful before deciding whether the Professional Membership or the Level 3 Cohort is the right fit.