70% of New CEOs Fail
Sources: Gartner · Heidrick & Struggles · Stanford Rock Centre · The Conference Board · Institute of Executive Development
I help you join the 30% who succeed
Working with new CEOs and Business Heads navigating the transition that derails most leaders - not through lack of capability, but through the shift in role, complexity and system-level leadership.
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MCC Master Certified Coach · BCC Board Certified Coach · 25,000+ Coaching Hours · Coaching Practice Est. 2001
Private Sector: SAP · Nokia · SimCorp · BNP Paribas · Société Generale · American Express · FedEx · Maersk · Disney · Olam International · Coats Plc · Avaya · Akzo Nobel · Siemens · Bank of Singapore · ING · TMB · DiGi · Clariant · DSM-Firmenich · Total · among others
Public Sector: EDB · Monetary Authority of Singapore · Prime Minister's Office · A*STAR · GovTech · SGInnovate · Design Singapore
Who this is for
If you are a newly appointed CEO or Business Head — or about to become one
You are stepping into the biggest role of your career. The capability that got you here is not in question. What changes now is everything else — the scope, the complexity, the expectations, the pace.
And there is something nobody tells you before you get there. You can't show uncertainty to the people above you. You can't show it to the people beneath you. For the first time in your career, there is nobody to think things through with openly and honestly — without consequence.
Most leaders who struggle in the first two years do not fail because they lack talent. They fail because they are navigating the hardest transition of their career completely alone. That is where I come in.
When I get involved
People come to me at four different points in that journey.
Before you start. The promotion is confirmed. You have a few months before you step in. We use that window deliberately — so that when you walk in on day one, you are already thinking and operating like the leader this role needs, not the one you were in your last job.
On day one. Sometimes things move a little faster. You start the role and within days the scale of what you have taken on is clear. You realise you need support from the beginning rather than waiting until the cracks appear. You typically have a window of three months before anyone starts to look and ask "Did we get that right?" So I have a structured approach to get you up to speed.
Six to nine months in. You are in the role. Reality has set in. It is more complex, more demanding, and lonelier than you expected. You need help now — and you are right to ask for it.
Going into year three. The most common scenario. Year one: you took your time, looked around, decided what needed to change. Year two: you tried to implement it — and hit resistance. What you did not realise is that twelve months of careful observation taught everyone around you that nothing was actually going to change. Now you need year three to be different. This is where you need some very practical approaches to overcome obstacles and get the organisation lined up behind you. Rapid change is required.
If you are the CHRO or HR Director
Your most senior appointments carry the most risk. A leadership transition that goes wrong is expensive, disruptive, and visible at board level. When you look at the recruitments cost for this level, you can provide a full business cycle of coaching to ensure the success of the appointment for less than 50% of that.
Tony works with a small number of organisations to provide executive coaching for their most critical senior appointments — newly appointed CEOs and Business Heads stepping into full P&L responsibility for the first time.
In either case — the next step is a conversation.
Arrange a conversationClient Case Studies
Global Manufacturing Company · British Plc
Headquarters UK
Candidate: Female · Singaporean Chinese
Transition: Regional CFO to Global CFO
Location: APAC & Europe
A British Plc with global operations and a track record of long-term planning for senior positions. The candidate was a Regional FD in Asia. A two-stage succession brief: Stage one — move to UK headquarters as number two to the Global CFO, with significant new responsibilities at shareholder and board level. Stage two — take over as Global CFO on the incumbent's retirement. The coaching covered developing her regional team for continuity, adjusting to operating at a higher level in a new country and culture, and preparing for board-level acceptance.
Outcome: Stage one transition highly successful. Stage two in progress.
Portfolio Medical Technology Company
Headquarters USA
Candidate: Male · European
Transition: Head of Quality to Managing Director — Country Operation, Southeast Asia
Location: Malaysia
An American multi-national medical technology company provided an opportunity for a transition from specialised technical-functional leader to first CEO role. A full country based manufacturing operation P&L responsibility with a full functional leadership team in a significantly matrix-structured global organisation. Concurrent coaching of leadership team development.
Outcome: Full success in transition. Candidate now operating strategically, focused on growth and expansion. Leadership team fully autonomous, handling all day-to-day operations independently.
What the work can look like
Every engagement starts with the CEO. From there, the work can extend into the organisation at whatever depth the situation requires; sometimes CEO 1:1 is all that is needed, and sometimes more is called for. The CEO work can also dovetail with the implementation of internal leadership development you do in-house.
Level 1 — CEO: 1:1 Coaching
Individual coaching through the transition and into the first full business cycle, at whatever frequency the situation requires.
Find out more about Executive Coaching →
Level 2 — Leadership Team: Workshops
Two structured workshops that take the leadership team from a group of functional leaders to the team that runs the business.
Find out more about Leadership Team workshops →
Level 3 — Leadership Team: Coaching
Group and individual coaching to embed the changes the workshops started and keep the team moving forward.
Find out more about Leadership Team coaching →
Level 4 — Management Teams: Workshops
Leadership skills development for all people managers, delivered as workshops or as a Leadership at the Speed of Thought™ masterclass.
Find out more about Management Team workshops →
Level 5 — Management Teams: Coaching
Group and individual coaching to put the workshop learning into practice. For ongoing flexible support, Coaching as a Service (CaaS) is the right conversation.
Project Case Studies
Global Software Company
European Headquarters
Candidate: Male · European
Transition: Regional CEO to Global CRO
Location: APAC & Europe
A global software company whose three regions run as a self-contained commercial operations with matrix reporting to European headquarters. The candidate was hired externally as APAC Regional CEO with a stated intention to move to a global role within two years.
The engagement covered three phases and three levels simultaneously. Phase one: coached into his first CEO role, establishing leadership approach and authority in a new organisation. Phase two: the leadership team went through a structured workshop programme to transition from a group of functional leaders into the team that runs the business, building internal expertise and self-sufficiency. Phase three: coached through the transition from Regional CEO to first global role.
Outcome: Leadership team fully transformed with complete day-to-day ownership of the business. Candidate appointed Global CRO. Tony coached him into that role and coached his successor as Regional CEO.
Global Flavour & Fragrance Company
Asia Headquarters
Candidate: Male · Filipino
Transition: General Manager to Regional CEO
Location: Singapore — Regional Hub for Southeast Asia, Australia & New Zealand
The candidate was selected as successor to a long-serving Regional CEO who had become the figurehead of the entire operation. The transition challenge was threefold: stepping into very established shoes, gaining the confidence and support of peers who were now becoming subordinates, and demonstrating to regional headquarters the executive presence and strategic capability expected at this level.
The engagement ran over twelve months — a full business cycle — covering three levels simultaneously. Individual coaching through the full transition. Leadership team training combined with group and individual coaching. Management-level leadership training rolled out across all people managers, focused on performance management capabilities.
Outcome: All transition challenges successfully overcome. By the end of the engagement the organisation had a common language of leadership operating at every level of management, with measurably stronger performance management capability across the organisation.
Ready to talk?
Every engagement starts the same way — with a straight conversation about where you are, what you are dealing with, and what success needs to look like.
From there, based on 25 years of working with leaders at this level, I will give you a direct view on what the work should involve and how we structure it together.
Arrange a conversation