What this is

This is not just a course. It is a four-month intensive programme built around your actual coaching.

You bring real sessions. You are observed. You receive detailed, direct feedback on what is happening in your coaching conversations, what is working, what is not, and exactly what needs to change. The work is applied immediately with your own clients, so the development shows up where it matters.

The Level 3 Cohort is aligned to ICF Level 3 requirements. The 81 hours earned count toward your MCC application.

Who this is for

This programme is for you if:

• You hold a current PCC credential
• You have an active coaching practice
• You intend to apply for MCC in the coming 18 months
• You want structured preparation, not just more theory and reading
• You want to learn from a coach who is an active "C suite" corporate practitioner
• You are already coaching at a high level and ready for expert eyes on your real sessions

What you learn

The Simplicity of Mastery™ programme brings together a set of principles and practices that develop mastery-level coaching capability in real client conversations.

COACHING AT THE SPEED OF THOUGHT
Subconscious connection takes your communication skills to a deeper level. You learn to listen from your subconscious, and to take your client into their subconscious, allowing a subconscious-to-subconscious connection to emerge. From this place, coaching happens at the speed of thought.

COACHING WITHOUT MODELS
ICF says “. . if the coach cannot move beyond prepared questions, structures and models, they will never be awarded mastery . .”. Simplicity of Mastery™ will teach you how to find your perfect coaching style, not emulating the rigid models of someone else.

THE FLOW OF MASTERY
Mastery in coaching is a fully present, connected and in the moment experience. You will learn how to work in the four dimensions of coaching to understand the flow and directions; and how to make the coaching move energetically even when you don't know what's actually happening.

PROFITABLE LEADERSHIP®
Profitable Leadership is a set of frameworks that help leaders identify where their time is spent and what changes they need to make. Then you, as their coach, can help them with how to make those changes. You will learn these frameworks and how to apply them in coaching your clients. Regardless of whether you're a life coach, a business coach, or an executive coach, they will be applicable to all areas of your clients' life. You'll be able to help them discover how to get more clarity on where they are now, where they want to be, and how to get there.

UNDERSTANDING MASTERY
An exploration of the core competencies; what is expected to be demonstrated at MCC level; and how this builds on, and differs from, the PCC markers.

ENERGETIC PRESENCE
Coaching is like getting your black belt in martial arts. You can just get over the bar, or you can progress further on the path to a deeper level of mastery. This is the path that utilises energetic connection. Everything in the universe is made up of energy. You are energy in one form, I'm energy in another form, and the space between us is energy. All matter is energy, it's all connected. In Simplicity of Mastery™ you will learn how to make those connections, how to feel those connections and how to use them in your coaching.

THE THREE LAWS OF COACHING™
Underlying this work is Tony Latimer's Three Laws of Coaching™. A simple set of principles that define what coaching as a mode of communication actually is. Inspired by the clarity of Isaac Asimov's Three Laws of Robotics, they provide a universal reference point for coaching communication and how it differs from other forms of conversation, including managing, advising, mentoring or teaching.

You will learn how to use the Three Laws of Coaching™ as a clear reference point for understanding and evaluating coaching conversations, ensuring everything you do remains fully centred on the client and the outcome they need to achieve.

What is included

Four-Month Structured Programme

ICF Level 3 aligned. The work focuses on the specific behaviours that distinguish MCC-level coaching from PCC, and on developing them consistently in real coaching conversations. You are not studying for a credential — you are building the coaching that earns one.

Observed Coaching with Detailed Feedback

You bring your coaching sessions. Tony observes and gives specific, direct feedback — what is happening in the conversation, what the impact is on the client's thinking, and precisely what needs to change. This is the core of the programme.

7 Hours Group Mentor Coaching

A small cohort of serious practitioner coaches working toward the same goal. You learn from observing others as well as from your own sessions. Peers at this level are part of the development environment.

3 Hours Individual Mentor Coaching

Direct one-to-one time, focused on your specific coaching patterns and what your sessions reveal about where you are and where you need to get to.

Six Months of Professional Membership Tutorial Access

Included from day one and running for two months after the programme ends. You attend live monthly tutorials throughout — hands-on, practical sessions alongside the cohort work. This connects you to the broader community of credentialed coaches in Simplicity of Mastery throughout your MCC preparation.

Post-Cohort Membership

After your six months of included access, you are welcome to continue as a Professional Member at $100 per month — the cohort alumni rate, compared to the standard $125.

Mastery is not a destination. The work of deepening your coaching continues beyond the MCC application, and the Simplicity of Mastery community is where that ongoing development lives.

Full Professional Membership gives you access to the complete learning library, hundreds of hours of recorded tutorials, and a community of credentialed coaches who are serious about their practice.

About Tony Latimer

Tony Latimer has been an ICF Master Certified Coach since 2008 — one of the first coaches globally to earn the MCC through examination. He has spent over 25 years coaching senior executives and leadership teams and has been developing mastery-level coaching skills in professional coaches throughout that time.

This programme reflects what actually happens inside coaching conversations and what consistently produces meaningful change. It is grounded in real coaching behaviour, not theory.

Programme Investment

Level 3 Cohort: USD $6,250

Includes the four-month structured programme, observed coaching with detailed feedback, 7 hours group mentor coaching, 3 hours individual mentor coaching, and six months of Professional Membership tutorial access.

Reserve your seat with a non-refundable deposit of USD $1,250, with the balance of USD $5,000 due by 14 October 2026, or pay the full USD $6,250 up front. All fees are non-refundable, and participants must hold a current ICF PCC credential. Apply using the form below, and you will choose how to pay once your application is submitted.

Please read our programme policies before applying.

ICF Level 3 Accredited

81 hours coach specific education earned are applicable to your MCC credential application.

Post Cohort Alumni Membership: $100 per month

The standard Professional Membership rate is $125 per month. Coaches who complete the Level 3 Cohort have the option to continue at the alumni rate.

Time Commitment

The Level 3 Cohort is approved for 81 ICF coach-specific education hours over the four months. This comprises a 2.5 hour live session per week (mandatory), plus 2 hours per week of self-study.

The programme is designed for coaches with active practices — the work is applied directly with your own clients, so the development happens inside your real coaching.

Frequently Asked Questions

What is the difference between Professional Membership and the Level 3 Cohort

Both pathways teach the same body of work: Coaching at the level of Mastery. Professional membership provides ongoing development through self study materials, live tutorials and community. The Level 3 Cohort is 4 months duration and adds specific requirements such as observed and mentor coaching in a more intense timeframe for PCC holders who intend to apply for the ICF MCC credential within the next 18-24 month period.

Who is the Simplicity of Mastery programme designed for

Simplicity of Mastery is designed for credential coaches who already have an active coaching practise and want to deepen their coaching capability and their client results. Members include PCC or experienced ACC coaches who wish to elevate their skills to mastery and add energy coaching capabilities to their work, or coaches with equivalent credentials from recognised professional bodies such as EMCC or AC.

Do I need a PCC credential to join the Level 3 Cohort?

A PCC credential is required to join the Level 3 cohort if the participant wishes to use the training towards an MCC application.

Do I need to be pursuing the MCC credential?

Many coaches join simply to deepen their coaching capability and bring a greater level of mastery into their client work. However, the level three cohort is specifically structured for coaches who intend to apply for the MCC credential.

Do I need to have active coaching clients?

Yes. The work is designed for practising coaches who are working with actual clients. Participants bring questions from their coaching conversations and apply the learning directly to their work. Without active coaching clients, the learning quickly becomes theoretical.

Who teaches the programme?

All teaching in the programme is delivered directly by Tony Latimer MCC, the originator of the Simplicity of Mastery work. Tony was first exposed to coach training in 1984 while in his first corporate leadership role. Through the 1990s he began developing and applying coaching approaches inside organisations, exploring how coaching could be used as a practical leadership capability. Since 2000 he has worked independently as an executive and leadership coach, refining and teaching this work with senior leaders and professional coaches around the world. Tony has held the ICF Master Certified Coach (MCC) credential since 2008 and was one of the first coaches globally to earn the credential through the examined MCC process (approximately MCC number 103 worldwide). Unlike large training programmes that rely on multiple faculty members, this work is taught directly by the person who developed it. Participants therefore learn the thinking, judgement and subtle coaching capabilities of the approach directly from its source.

How much time does the programme require?

The Level 3 cohort is a structured four-month programme combining self-study and attendance at live sessions. We recommend you be prepared to allocate four or five hours per week to the programme.

How many ICF CCE credits are included?

The Level 3 Cohort is approved for 81 Core Competency coach-specific training hours comprising 48 hours Synchronous learning and 33 hours Asynchronous self study. Level 3 participants will also qualify for up to 36 CCE credits for attendance at the Membership tutorials over a 6 month period.

What does the self-study online learning consist of?

The Level 3 cohort programme provides: 1. A weekly feed of structured learning to make incremental improvements in your coaching skills and results over a four-month period. 2. Access to the recorded membership tutorials for a six-month period from the commencement of your course. 3. A set of MCC coaching session recordings for study and analysis from several perspectives.

Will I receive feedback on my coaching?

Yes. Participants in the Level 3 cohort receive detailed feedback on observed coaching sessions and 10 hours of mentor coaching in line with ICF Level 3 requirements.