Tony Latimer MCC BCC
Master Executive Coach
Specialist in CEO and Business Head transition.
Working globally with senior leaders and with experienced coaches developing mastery.
The work I do
I am a Master Executive Coach, working with senior leaders in transition. My practice has two strands: coaching newly appointed CEOs and Business Heads directly through the move into the role, and teaching experienced coaches to work at the level senior clients need.
My first exposure to coach training was in 1984, as a young manager, through Timothy Gallwey's Inner Game. That early grounding shaped everything that followed. I spent twenty years in technical, leadership and sales positions across Europe, Scandinavia and Asia-Pacific in technology and software companies. During that time I formulated my ideas about leadership and the use of coaching in the workplace.
I am the founder of Profitable Leadership® and the architect of the Leadership at the Speed of Thought™ frameworks. Through the Simplicity of Mastery™ programme I teach experienced coaches to work at mastery level. I am a founding member and Past President of ICF Singapore, an ICF Global Credentialing Assessor, a member of the ICF Global Coach Training Task Forces, and one of the authors of the ICF Thought Leadership Institute 2026 Coaching Futures Report.
Coaching as a profession has accumulated a lot of jargon. Stripped back to its essentials, coaching is the process of making people think; and in the organisation, we coach for behavioural change.
Coaching is
Helping somebody get absolute clarity on where they are now;
Absolute clarity on where they need to be;
And absolute clarity on what they need to do differently in order to get there.
An approach that scales from individual 1:1 sessions to total organisational change.
Credentials and contribution to the profession
I am one of the 4% of ICF credentialed coaches worldwide to hold the Master Certified Coach designation, awarded through the examined MCC process in 2008. I was a founding cohort Board Certified Coach in 2012. My coaching log now stands at over 25,000 hours, and my independent practice has been running since 2001.
Beyond my own practice, I have spent much of the past twenty-five years contributing to how the coaching profession develops globally.
| 1984 | First exposure to coach training, through Timothy Gallwey's Inner Game |
| 2001 | Founded independent executive coaching practice |
| 2002 | Founding Member, ICF Singapore Chapter |
| 2008 | Awarded Master Certified Coach (MCC) by the International Coaching Federation |
| 2008–2014 | ICF Global Credentialing Assessor |
| 2009 | President, ICF Singapore Chapter |
| 2012 | Founding Board Certified Coach (BCC), Centre for Credentialing & Education |
| 2018–2022 | Member, ICF Global Coach Training Task Force |
| 2026 | Contributing author, ICF Thought Leadership Institute 2026 Coaching Futures Report |
| Ongoing | Chapter Lead, ICF Singapore Community of Practice for Coaching Skills Enhancement |
I am certified in Harrison Assessments and have experience coaching from a wide range of feedback and assessment instruments. I maintain no commercial relationship with assessment tool providers, working instead with whatever the client prefers or uses internally.
Books and writing
I write for coaches, for leaders, and for the HR professionals who buy executive development. My published and forthcoming books reflect the two strands of the practice.
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AVAILABLE NOW Selling Yourself to Corporates A practical guide for coaches who want to work with corporate clients. Available on Amazon and Kindle. |
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PUBLISHING 2026 Who Coaches Whom An exploration of coaching systems in organisations, drawing on best practice from across my client base. |
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COVER COMING
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PUBLISHING 2026 The Three Laws of Coaching™ The principles that define what coaching, as a mode of communication, actually is. |
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COVER COMING
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PUBLISHING 2027 Leadership at the Speed of Thought™ The frameworks I have developed across twenty-five years of working with senior leaders. |
Contributing author
The Handbook of Knowledge Based Coaching (2011), chapter on Organisations and Organisational Culture
Coaching in Asia, The First Decade (2010), chapter on The Case for Internal Coaches
