Coaches.
Stop being underpaid.
Learn to win corporate clients without becoming "salesy".
For independent coaches who want to work directly with corporates and earn full professional fees.
Get the book and scan the QR code inside for your FREE workbook
Get the bookA story driven approach to learning how to sell, based on my 25 years of selling coaching services direct to corporates.
Let me be blunt.
If you cannot sell yourself directly to corporates, you will always earn less than your coaching is worth. Not because you lack skill or credibility, but because no one ever showed you how corporate buying actually works, or how to have those conversations in a way that feels natural as a coach.
Most coaches end up relying on platforms, intermediaries, or referrals that never quite turn into a sustainable corporate practice. This book was written to change that.
What this book gives you
Sell Yourself to Corporates is not a sales textbook.
It is a story that teaches you how selling really works, without asking you to become someone you are not.
Through the journey of Arthur King, you quietly absorb the core principles of the Nine Actions® and begin to see:
- How to uncover real needs you can genuinely serve
- How to have confident conversations with senior people
- How selling can feel as natural as coaching
Why this approach works
If traditional sales advice worked for coaches, you probably wouldn't be reading this page.
This book takes a different path. Instead of scripts, tactics, or techniques, it uses story to gently rearrange how you think. As you read, selling stops feeling like selling and starts to feel like a natural extension of how you already coach.
It teaches you to leverage the skills you already have!
Free bonus: The Nine Actions® Workbook
To support your learning, I have created a free downloadable workbook that helps you reflect on what the story stirred in you and begin exploring how the Nine Actions® might show up in your real conversations.
The workbook will help you:
- Capture your insights as you read
- Clarify what feels authentic for you
- Translate reflection into practical next steps
Buy the book, then scan the QR code inside to get your free workbook.
Get the bookAbout Tony Latimer
I spent the early part of my career selling large-scale IT systems into multinational organisations. And for the last twenty-five years, I have sold my own executive coaching and leadership work directly to corporates, without platforms or intermediaries.
This book is based on what actually works with real organisations, not theory.
For those who want to go further after reading the book, you will also hear about the Simplicity of Mastery coach training pathways. This is where coaches refine how they show up and learn to deliver at the level corporates truly value.
