There are thousands of books out there that claim to teach you how to sell, how to network, or how to “be a rainmaker.” If those textbooks really worked, we wouldn’t have so many excellent coaches still puzzling over how to get corporate clients.

This isn’t another sales manual. Sell Yourself to Corporates is a story; the story of how our hero, Arthur, discovered, tested, and refined the Nine Actions. It’s a story of salesmanship and midlife crisis, of curiosity and reinvention, of what happens when you bring the curiosity of a coach’s mindset to the challenge of selling.

So instead of being told what to do you will be invited to read, pause and think; about how you could apply the principles Arthur discovers to conversations you could have about your unique offering, and how it matches to their needs.