The Three Laws of Coaching™ © 2025 Tony Latimer. All rights reserved.
Use, teaching, or distribution not permitted without written licence.

First Law
Everything the coach does in a coaching conversation must have the intention of triggering fresh thinking in the client; whether in establishing or resolving the agreed outcome for the coaching, addressing issues they need to resolve to achieve that outcome, or deepening their understanding of themselves.

Second Law
Everything the coach does must be responsive to what the client has communicated and must not conflict with the First Law.

Third Law
The coach may bring silence, questions, insights, observations, metaphors, analogies, knowledge, or information to the coaching conversation, provided this does not conflict with the First or Second Laws.

Intellectual Property Notice

© 2025 Tony Latimer, MCC — All Rights Reserved.
The Three Laws of Coaching™ form part of Tony Latimer’s Simplicity of Mastery® and Profitable Leadership® frameworks. They are shared here for personal study and inspiration only.
No part of The Three Laws of Coaching™ may be copied, reproduced, taught, or incorporated into any training, publication, or digital material—whether for commercial or educational purposes—without prior written consent from the author.

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