First Law

Everything the coach says or asks in a coaching conversation must have the intention of triggering fresh thinking in the client; whether in establishing or resolving the agreed outcome for the session, addressing the issues they need to resolve to achieve that outcome, or deepening their understanding of themselves.

Second Law

Everything the coach says or asks must be triggered by what the client has communicated and must not conflict with the First Law.

Third Law

The coach may share insights, observations, metaphors, analogies, knowledge, or information appropriate to the coaching conversation, provided this sharing does not conflict with the First or Second Laws.